Q1 2024 Report

AI Audio in Publishing

BotTalk has carefully collected and analyzed data on the use of AI-generated audio articles by news readers in Europe's leading media houses, including Funke, Mediahuis, Tamedia, NOZ, VRM, Kurier, MOPO, and others.

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Overall, we collected and evaluated statistical data from 38 newspapers in 5 countries. The data represent the behavioral patterns of over 4 million news readers who became news listeners.

Key Takeaways

Acceptance of TTS Audio. Our study shows a remarkable acceptance of TTS audio among readers, with around 9.95% of users actively using audio players. This underscores the potential of TTS to extend dwell time on pages and increase conversion rates among subscribers.
High Interest Among Non-Subscribers. A high click rate on teasers compared to full articles indicates significant interest among non-subscribers. This offers publishers the opportunity to leverage audio content to enhance audience engagement and subscriber growth.
Deeper User Engagement. Further insights show that 35% of users listen to more than 2.5 minutes of audio content, highlighting the effectiveness of audio in maintaining attention and fostering deeper user engagement.